🌟 TEMPO / THE BEAM – Company
THE BEAM is a brand created and distributed by TEMPO, a company committed to redefining safety and design in the world of cycling accessories. Our mission is to empower cyclists to ride smarter, safer, and more confidently — whether they’re urban commuters, road cyclists, or weekend riders.
In a world where cycling is booming but safety remains a challenge, we’ve positioned THE BEAM as a premium yet accessible brand that puts innovation, functionality, and aesthetics at the heart of every product.
Our flagship product, the VIRGO urban helmet, is the result of years of development. It’s one of the first full-face urban helmets on the market, equipped with integrated MIPS® technology for brain protection, a magnetic visor system, rear LED brake lights, and urban-ready styling. Launched recently, VIRGO has already sold over 5,000 units across Europe — a strong indicator of its resonance with modern riders.
Alongside the helmet, we’ve developed best-selling accessories like the CORKY and CORKY URBAN rear-view mirrors, which discreetly integrate into drop bars or flat handlebars. These mirrors offer both visibility and elegance — a rare combination in the bike accessory space.
We work closely with industrial designers, engineers, and select factories to develop original products, avoiding white-label strategies. Our focus is on building long-term brand value through product quality, creative marketing, and direct customer feedback.
THE BEAM follows a hybrid business model:
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D2C (Direct-to-Consumer) via our Shopify-based ecommerce site, where we engage directly with customers across Europe.
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B2B (Retail & Wholesale) with a growing network of retailers and distributors in France, Germany, and other key European markets.
Our products are currently retailed through carefully selected partners who share our values and positioning. We support them with visual content, product training, and pricing policies that protect margins and ensure consistency across channels.
With TEMPO handling logistics, production, and strategy, and THE BEAM growing as a recognizable brand in the urban mobility space, we’re now expanding our product line with smart accessories — such as digital rear-view cameras, hands-free kits for helmets, and connected lighting systems.
More than a cycling brand, THE BEAM is a design-led safety movement, focused on making the roads more comfortable and intuitive for everyone on two wheels.
As we grow, we aim to continue launching limited, high-quality collections, prioritize meaningful partnerships, and expand our retail presence without compromising our identity.
We’re here for the long ride — building a brand cyclists are proud to wear and recommend.
THE BEAM has built a strong reputation for its signature blend of safety and style, and has so far expanded its operations to 10 countries. THE BEAM has received several international awards for safety, design, innovation and business, including the Red Dot Award, one of the three most prestigious design awards in the world.
Be Seen With Style
Day & Night
SEE LUCIA IN ACTION
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The Next-generation Bike Rear Light That You’ve Ever Dreamed Of
The unlikely design blends with any modern bike layout and is a must-have for all bicycle riders who go out biking in the dark. It can be mounted on all type of bicycle saddle with rails using a dedicated mount. It has a built-in rechargeable lithium-polymer battery.
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Equipped With Ultra-bright Leds, Engineered Optics, Motion Detection
The taillight mounted on a saddle rail has five lighting functions. It is equipped with an advanced triaxial accelerate sensor technology to accurately trigger a stoplight when breaking. In addition, LUCIA uses an illuminance sensor to automatically turn on when a cyclist rides on dark roads. LUCIA turns itself off if no movement is detected & turns instantly on when you start pedalling.
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![Tailight Beam Lucia]()
Designed For The Modern Cyclist
Whether you're a Pro, Weekend Warrior, or Cycling Commuter, we know you want and deserve the best and safest tail-light, BEAM LUCIA is different from other Tail-lights ever introduced in the market.
How To Attach?
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Step 1: Fix The Two Pieces
Hang both side pieces on the saddle structure.
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Step 2: Screw Both Parts Together
Screw it and both parts are now linked and fixed to the saddle.
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Step 3: Clip The Lamp On The Support
Place the lamp on the support and clip it. Now the light is attached and can't move.
Recharge It At Home
It has a built-in rechargeable lithium-polymer battery, and can be charge with a USB-A / USB-B cable. LUCIA turns itself off if no movement is detected & turns instantly on when you start pedalling.
See It In Action!
