THE BEAM is a French-South Korean company that was established with the central goal of reducing bicycle accidents while simultaneously interfering as little as possible with your riding, to deliver safety in style.
THE BEAM was founded in 2015 and delivered its statement of intent at its first trade show, the Interbike trade show. The idea at the heart of everything that THE BEAM does is to conceive, develop and deliver new ideas and solutions that improve cycling safety through smart minimalist improvements.
The concepts, technologies, and materials used are all developed thanks to a close collaboration between the best manufactures and designers in South Korea and France.
Constant input and feedback from cyclists all over the world provides THE BEAM with the raw data required to inspire, justify, and support a process of continual product development and improvement.
A key aspect of the company's success lies in its proficient and committed employees. THE BEAM's diverse staff have experience and expertise in a wide range of fields including industry, fashion and graphic design, CAD and polymer engineering, communications, marketing, and acting as brand ambassadors, but there is one thing that they all have in common: a huge passion for cycling.
THE BEAM has developed a strong reputation through its characteristic blend of safety and style, and has so far expanded to operate in 10 countries. THE BEAM has received several international safety, design, innovation and business awards, including the Red Dot award, one of the three most prestigious design awards in the world.